Rick Simon, Turn Marketing Upside Down ? Online


Turn Marketing Upside Down ? Online

The Internet turns traditional marketing on its head. If you think in terms of physical business vs. virtual business, you get a far bigger bang for your buck on the Internet. But it's not just vendors who are obtaining sales on the Internet. Web-based manufacturers can find brand new customers in places they never dreamed of, simply by going online and making their products available to the at-large Internet audience. For some, the sky is the limit.

Businesses of all sizes continue to tap into the Internet to sell products, services, vacations, as well as to communicate with their customers. But according to web marketing experts, the Internet advantage goes to the smaller-sized businesses. These half-pints beat the big dog when it comes to going online. The relative low-cost of getting a site up coupled with this highly flexible marketing channel means it?s easier than ever for the little guy to get a bigger piece of the action. Many small entrepreneurs discover the market potential for their niche is larger than they expected, sometimes too large. The World Wide Web?s ability to bring unexpected customers to them at a far lower cost than old-school marketing has inundated many a small business.

Search engine marketing, which includes innovative approaches for improving a website's occurrence on an assortment of search engines, represented a $5.75 billion industry in 2005, up 44 percent from a year earlier, according to the Search Engine Marketing Professional Organization. While much of that expenditure went for pay-per-click advertising, more than four out of five marketers also reported using search engine optimization, which can be achieved through careful Web site design and content.

The low-cost nature of online marketing today has facilitated the rapid growth of many start-ups, without the need for piles and piles of venture capital or other outside investment, ultimately boosting their likelihood of success, according to experts in online marketing. Today's web-based entrepreneurs are underscoring success as they grow. Fueling the growth are new products and services created by smart businesses owners after listening to their customers and the complaints of their competitors? customers.

The opportunity to get your product in front of millions has never been more affordable.

Writing about the importance of Search Engine optimization, Ron E. Porter says here about the key factors to focus on while going for the Search Engine Marketing techniques. Ron E. Porter has 24 years of rich experience in the high tech industry with various companies. For more information on Search Engine Optimization, Software Engineering Outsource, Web Traffic Monetization, Web Content Creation, Link Building services, please visit www.castlewave.com

Rick Simon, PrincetonOne Enhances Marketing Efforts Using

Fremont, California (PRWEB) March 10, 2008 -- Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that PrincetonOne is using Soffront CRM to enhance their marketing efforts. PrincetonOne (www.princetonone.com), one of the ten largest recruitment organizations in the USA, creates and implements innovative solutions for unmet recruitment and retention needs.

PrincetonOne purchased Soffront's Marketing Automation and Survey modules in July of 2007. "We were looking for a marketing automation solution that would help us keep track of our customer's buying habits and increase our communication with customers," explained Megan Graham, director of marketing.

According to Graham, PrincetonOne considered numerous competing solutions, ultimately choosing Soffront. "We determined that Soffront would provide us with the best solution. Soffront has developed a high quality, modular mid-market product that is affordable and can adapt to fit almost any organization."

Using Soffront, PrincetonOne has created a marketing database that tracks all customer communication and marketing efforts. "Soffront is helping us track trends and perform data analysis, which we expect will improve our marketing ROI," continued Graham. "We have imported all of our client information into Soffront, and we are now using the product to create and distribute customized surveys.

Graham went on to explain that the Soffront query manager is a great resource in segmenting customer database. "This feature allows us to easily narrow down specific individuals for targeted marketing messages."

The survey module has also been an effective marketing tool at PrincetonOne. "We can send out regular surveys to customers, clients, and candidates," continued Graham. "Soffront provides us with a customized survey template that is branded appropriately and contains links to our website. Using this template, we are better able to ensure brand consistency in all of the surveys or messages we distribute."

About Soffront:

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, defect tracking and more. Soffront is flexible, powerful, and affordable. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Media Contact:

Alison Golan, 904-230-0349


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