A.J. Khubani, Ajit Khubani

President & Chief Executive Officer

TELEBRANDS USA

Looking back at 20 years in the business, it is difficult for A.J. Khubani to imagine a time when TELEbrands, his $200 million dollar company, was $13 million dollars in the red, filing for Chapter 11. The self-made millionaire has been “there and back” as they say, having sold his first product (an AM-FM radio for $10) at the age of 23, skyrocketing to $200 million dollars in annual revenue in 1995, plummeting to bankruptcy in 1996, and climbing out of Chapter 11 only three months later.

Ajit Khubani began working for his father’s import business in 1982, after graduating with a degree in business administration from Montclair State University. After gradually increasing revenue by placing strategic print ads, Khubani created an infomercial for AmberVision sunglasses in 1987. The infomercial was wildly successful, prompting sales of 15 million pairs. After considerable persuasion, Khubani convinced Herman’s Sporting Goods and “ABCD” Marketing (Accelerated Brand Creation and Deployment) was born. For the next eight years, TELEbrands rode the wave of success, creating retail demand products like the Smart Mop, Magic Hangers, the State Quarters Map and the Better Pasta Pot.

When an unexpected lawsuit drove the company to file for bankruptcy in 1996, Khubani felt the toll financially and emotionally. However, he managed to turn the upset into an opportunity to rebuild his business from the ground up. By trial and error, Khubani has discovered the importance of a smaller staff with a strong nucleus; a brilliant management team to which he credits the company’s success.

Today, TELEbrands has once again exceeded expectations, having become the driving force in the DRTV industry. The company’s invention channel can be seen on television, in print ads and catalogues, and on the Web in 90 countries. Khubani currently resides in Saddle River, New Jersey with his wife, Poonam and his three children.

Ajit Khubani
AJ Khubani
A.J. Khubani
Telebrands
Telebrands USA

Find out about TELEBRANDS USA on squidoo
Find out about TELEBRANDS USA on myspace
Find out about TELEBRANDS USA on digg
Find out about TELEBRANDS USA on studioathome
Find out about TELEBRANDS USA on blogspirit
Find out about TELEBRANDS USA on alkablog
Find out about TELEBRANDS USA on blogster
Find out about TELEBRANDS USA on livejournal
Find out about TELEBRANDS USA on grab
Find out about TELEBRANDS USA on greenpeace
Find out about TELEBRANDS USA on blogspot
Find out about TELEBRANDS USA on wordpress
Find out about TELEBRANDS USA on bloglines
Find out about TELEBRANDS USA on bloghi
Find out about TELEBRANDS USA on tripod
Find out about TELEBRANDS USA on aol
Find out about TELEBRANDS USA on flickr
Find out about TELEBRANDS USA on flickr
Find out about TELEBRANDS USA on greatestcities
Find out about TELEBRANDS USA on ign
Find out about TELEBRANDS USA on greatestjournal
Find out about TELEBRANDS USA on iziblog
Find out about TELEBRANDS USA on naymz
Find out about TELEBRANDS USA on multiply
Find out about TELEBRANDS USA on 20six
Find out about TELEBRANDS USA on blogsome
Find out about TELEBRANDS USA on linkedin
Find out about TELEBRANDS USA on 360
Find out about TELEBRANDS USA on geocities
Find out about TELEBRANDS USA on freewebs
Find out about TELEBRANDS USA on familytimes
Find out about TELEBRANDS USA on 43things
Find out about TELEBRANDS USA on blog.co.uk
Find out about TELEBRANDS USA on selectablog
Find out about TELEBRANDS USA on outblogger
Find out about TELEBRANDS USA on daria
Find out about TELEBRANDS USA on blogghost
Find out about TELEBRANDS USA on soulcast
Find out about TELEBRANDS USA on clearblogs
Find out about TELEBRANDS USA on bloggerteam
Find out about TELEBRANDS USA on ebloggy
Find out about TELEBRANDS USA on blogs
Find out about TELEBRANDS USA on teenblog
Find out about TELEBRANDS USA on myweblog
Find out about TELEBRANDS USA on egoweblog
Find out about TELEBRANDS USA on theblog
Find out about TELEBRANDS USA on bahraichblogs
Find out about TELEBRANDS USA on blogbeee
Find out about TELEBRANDS USA on reallifelog
Find out about TELEBRANDS USA on blog
Find out about TELEBRANDS USA on xanga
Find out about TELEBRANDS USA on psychcentral
Find out about TELEBRANDS USA on bebo
Find out about TELEBRANDS USA on claimid
Find out about TELEBRANDS USA on ning
Find out about TELEBRANDS USA on xing
Find out about TELEBRANDS USA on friendster
Find out about TELEBRANDS USA on webshots
Find out about TELEBRANDS USA on typekey
Find out about TELEBRANDS USA on ziki
Find out about TELEBRANDS USA on last.fm